The Art of Fashion Illustration

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London, England

Adriana 3rawcewicz says her style is constantly evolving and she Ånds it exciting to allow

herself to change as an artist. She describes her technique as a graphic playground of

constructivism. Starting out as an illustrator she experimented with media, technique, and

approach—a time she calls a roller coaster ride. Her work is known for its juxtaposition

of color and graphic elements. Although she feels more comfortable working in black and

white, color brings out a dramatic eٺect in her pieces.

Draw, observe, and experiment.

CREATIVE INTERPRETATION:

ADRIANA KRAWCEWICZ

Poland-born and London-based illustrator Adriana 3rawcewicz feels fashion

illustration is making a comeback. Unlike photography, she says an illustration has

no limitations and therefore unending creative opportunities.

She has also found that fashion illustration can go beyond a commercial, beauty

image—she says it can be applied to many other creative Åelds such as fashion Ålms,

editorials, and set design. This expanded vision has led to successes including creating

murals for the fortieth anniversary exhibition of makeup brand Cosmetics à La Carte

in London, having an illustration retweeted by Chanel on Twitter, and starting a per-

sonal fashion blog of street-style illustration called Line Hunter.

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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS

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Illustration by Adriana 3rawcewicz

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InÛmences

When 3rawcewicz was eighteen years old and living in the

United States she was greatly inspired by the U.S. fashion maga-

zines. ¹They really appealed to my sense of creativity and made

me look at illustration from a fashionable point of view,º she says.

She’s not a fan of realistic illustrations of models in garments.

¹I personally Ånd them boring and lacking depth.º For her, a

fashion illustrator’s role is to use creative interpretation and to

leave realism to the photographers. The need to interpret fashion

illustration in her own way was a process of exploring that took

years. In the beginning she says it was hard to pin down what the

genre was really all about—is it a portrait or is it an illustration of

a garment? But she experimented with media and technique and

found her voice.

Like many other fashion illustrators 3rawcewicz has been inÆu-

enced by Renu Gruau, whom she calls ¹the pioneer of fashion

illustration,º and designers 2ohn Galliano and Mary 3atrantzou,

and illustrator Antonio Lopez.

Good Advice

¹Draw, observe, and experiment. I think technique and solid

skills are the key to developing a signature style, and I truly

believe in the power of experience.º

Illustrations by Adriana 3rawcewicz.

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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS

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