8 EFFECTIVE COMMUNICATION
WHY IS THIS IMPORTANT?
Effective communication is essential; it is the lifeblood of any organisation. However, in the words of George Bernard Shaw: ‘The biggest problem with communication is the illusion that it has been accomplished.’
When you become a manager your ability to communicate effectively takes on a new level of importance. You cease to become a ‘doer’ and you start to become a coordinator, a coach, a mentor, a motivator, a facilitator, a director, an informer and an influencer. All these new roles require good communication skills.
Without effective communication, silos develop. At best departments find themselves working in isolation and at worst they are in competition; the whole thing becomes disjointed ...