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The Art of Data-Driven Business
book

The Art of Data-Driven Business

by Alan Bernardo Palacio
December 2022
Beginner to intermediate content levelBeginner to intermediate
314 pages
6h 55m
English
Packt Publishing
Content preview from The Art of Data-Driven Business

6

Product Recommendation

Product recommendation is essentially a filtering system that aims to anticipate and present the goods that a user would be interested in buying. It is used to generate recommendations that keep users engaged with your product and service and provides relevant suggestions to them. In this chapter, we will learn how to do the following:

  • Detect clients who are reducing their sales
  • Target clients with personalized product suggestions for products that they are not yet buying
  • Create specific product recommendations based on already bought products using market basket analysis and the Apriori algorithm

Let’s determine what will be the requirements to understand the steps and follow the chapter.

This chapter covers the ...

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Publisher Resources

ISBN: 9781804611036Supplemental Content