Chapter 18

Unlocking the Mystery of Inspiring Leadership

Jack Zenger, Joe Folkman, and Scott Edinger

In This Chapter

  • The importance of inspiring and motivating behavior.
  • Why inspiring and motivating behavior has remained a mystery.
  • The 10 qualities that set inspiring and motivating leaders apart.
  • How leaders can make an emotional connection with those they lead.


One of the more common terms we have heard used to describe individuals who are inspiring is “charisma.” Though not a perfect match, for a variety of reasons, it is illustrative that charismatic behavior has been recognized as being both extremely important for leaders ...

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