CHAPTER 7
EYEBALLS AND CYBER MALLS
E-COMMERCE AND ATTENTION
Overshadowing Lansdowne Street is Fenway Park’s left-field wall—the Green Monster. On one side, ballplayers do their thing. On the other side, club kids, dancers, and the after-work crowd are out for loud music, a few drinks, and laughs. In this part of Boston, everyone’s a player. One wonders if Dan Kastner had this in mind when he opened POPstick.com in the Lansdowne area last year. A quick survey of the POPstick office tells you little. Inside the front door sits a Baldwin baby-grand piano, reams of sheet music, a bass drum, amplifiers, fireplace fixtures. Behind dividing walls, headphoned workers sway to hidden beats. They stare at flashing screens, occasionally removing headphones ...
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