3 AI FOR INNOVATION
In this chapter I explore how AI is proving to be a catalyst for innovation in a business environment.
First I ask why AI is so important in innovation. I then go on to look at how it can be used to look for opportunities to innovate. For example, can it be used to identify an unmet demand in a marketplace?
AI can help to generate new ideas, enable disruptive business models and enhance many types of product and services. Furthermore, there is a place within the innovation cycle for creativity in the usual artistic sense and AI is already contributing to these activities as well. I discuss this in more detail later in this chapter.
The number and breadth of AI announcements can be overwhelming so I take a systematic ...
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