8 AI IN SALES OPTIMISATION AT WÄRTSILÄ
Symbolic AI or Good Old Fashioned AI has been around for decades and continues to deliver business value. In this case study I showcase its use in conjunction with constraints inference (see the Glossary at the front of this book for a definition) in a configure price quote (CPQ) system at Wärtsilä where it is used to optimise and partially automate the complicated process of selling engines and other marine and energy products. Some of the company’s products, such as generator engines or ship engines, are huge and are made up of many parts and components. It takes time, effort and expertise to agree all the details with a client in order to produce a quote.
To speed up this process and to reduce lead ...
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