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The Heavy Hand of History: Business Development and Social Innovation in Agricultural Division |
The purpose of this chapter and the four chapters which follow is to reveal the birth, evolution, and impact of organisation development activities in Agricultural, Petrochemicals, Plastics, and Mond Divisions of ICI. Each of these chapters will present a process description of the use and fate of OD resources set in the context of the historical and present-day business, technical, and organisational evolution of each division. These chapters provide unique processual data on line manager and specialist attempts both to implement corporate changes emanating from Millbank, and to initiate significant changes in the business strategy and structure, ...
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