Book Description“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.
B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
Table of Contents
- Title Page
- Copyright Page
- B Corps in Their Own Words
- Foreword by Rose Marcario
- 1 Overview
- 2 Benefits of Becoming a B Corp
- 3 The B Impact Assessment
- 4 The Quick Start Guide
- Appendix A: Certified B Corporations and Benefit Corporations
- Appendix B: Sample Diversity, Equity, and Inclusion Surveys
- Photo Credits
- About the Authors
- About LIFT Economy
- About TMI Consulting
- About B Lab
- Title: The B Corp Handbook, Second Edition, 2nd Edition
- Release date: April 2019
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781523097555