3Know When to Pivot to Survive and Thrive

Entrepreneurs are a little bit crazy.

When I say that, I don't mean they are obsessive workaholics; you'll find people like that in any type of job, and it's certainly not unique to entrepreneurs.

What I mean instead is that they have a unique relationship with reality. Entrepreneurship is defined by risk. Founders are risk-takers who put their financial security, their careers, and their reputations on the line in pursuit of something as insubstantial as an idea.”

—Anne K. Halsall, co-founder and CPO of Winnie (republished from Medium, October 7, 2017)

For the past 25 years, my husband and best friend, Pleas Ferguson, has always supported me. In my last round of building a new company he said, “You can start and build whatever you want, I will always support you; just don't change our lifestyle.” Point. Blank. Period.

A photograph of Kendra and Pleas Ferguson.

Kendra and Pleas Ferguson, New York City, 2001

The Story of How I Became an Intrapreneur

I started my career as an intrapreneur, but at that time, I didn't know that's what I was. I just wanted to be a vice president at the largest PR agency in the world, a dream I had aspired to since I was in the sixth grade when I saw the president of the United States preparing to make a speech. As he was preparing to speak, someone walked up to the podium and handed him a note. I turned to my mom and asked who that was, and ...

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