Chapter 3

The sapling enterprise

The next phase of the life of your business, the ‘sapling’, covers the period when it grows from the founding team to a business with around 25 people on board.

Why 25? I have no idea, but I discovered it to be another magic number, like 5. At The Instruction Set the whole nature of the company changed after we grew beyond 25. It turned from a tribe into a machine almost overnight. I have seen the same happen in many other businesses since.

I know that not every business undergoes this change at exactly 25. But many do so at this figure or at a figure oddly close it. I don’t know why. Others manage to keep the tribal thing going longer, but not forever. The key thing to understand is that it will happen, ...

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