Preface to the third edition
When The Beermat Entrepreneur first appeared in 2002 I had no idea that the book would still be talked about and selling in 2018. (OK, like all entrepreneurs, I dreamt it would be, but my inner realist told me that I should not expect such good fortune.) However here it is, a book that is still popular and which some people have honoured with the description ‘classic’. Wow!
I’ve learnt a lot since then – much of it through mentoring. Since the first edition came out, I have mentored over a thousand aspiring entrepreneurs. They come from all walks of life. They have business ideas of all kinds. They have radically different levels of ambition. While this book is essentially for ambitious entrepreneurs seeking to ...
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