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The Best Interface Is No Interface: The Simple Path to Brilliant Technology by Golden Krishna

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2. Screen-based Thinking: Let’s Make an App!

Somewhere, at some point in time, we fell in love.

I really don’t know when. Like all relationships, it seemed to happen in the blink of an eye—from the blur of whatever we were doing before, to a passionate, unquestioning love for the modern, handsome, beautiful interface of the moment: apps.

Maybe it was these gently whispered sweet nothings from all the way back in 2009:

“What’s great about the iPhone is that if you want to check snow conditions on the mountain, there’s an app for that.”1

Forget that the National Ski & Snowboard Retailers Association reported that only 2.6 percent of Americans actually downhill ski—or that they did so only about eight days a year2 when these nothings were first ...

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