Somewhere, at some point in time, we fell in love.
I really don’t know when. Like all relationships, it seemed to happen in the blink of an eye—from the blur of whatever we were doing before, to a passionate, unquestioning love for the modern, handsome, beautiful interface of the moment: apps.
Maybe it was these gently whispered sweet nothings from all the way back in 2009:
“What’s great about the iPhone is that if you want to check snow conditions on the mountain, there’s an app for that.”1
Forget that the National Ski & Snowboard Retailers Association reported that only 2.6 percent of Americans actually downhill ski—or that they did so only about eight days a year2 when these nothings were first ...