The Best Interface Is No Interface: The Simple Path to Brilliant Technology

10. Lazy Rectangles: That’s a great wireframe. We nailed it. We’re going to make a billion dollars.

When the design process for new technology begins, it often starts brilliantly.

“What’s good about that?” an elderly senior citizen is asked about her daily foot rub.

This path is fantastic.

“Hmph,” a painter watching his paint dry is looked at with genuine curiosity, his techniques and typical processes well-noted.

It’s journalistic. Qualitative. Without fail, enlightening.

It’s a practice that can unmask new opportunities, uncover unknown yet common problems, illuminate regular routines, and find those things that are actually important to the end customer. And just a few weeks of these open-minded observations and conversations with customers ...