The Best of Brochure Design 8

CONTENTS

ABOUT THE AUTHOR

Ann Willoughby is the Founder and Chief Creative

Officer of Willoughby Design Group, a brand strategy

and identity design firm started in 1978. The firm

specializes in integrated brand identity, communica-

tions and product design in the retail, fashion, dining,

and entertainment industries.

Clients include Three Dog Bakery, Einstein Bros

Bagels, Noodles and Company, Lee Jeans, Hallmark,

Buckle, IBC, Playtex, and a new start-up restaurant

concept, SPIN.

Willoughby’s approach to design and business is

reflected in the company’s unique studio environ-

ment—a collaborative space where designers work

alongside entrepreneurs and CEOs to visualize new

retail concepts. The office, complete with a medita-

tion room and the off-site Willoughby Design Barn

retreat helps attract and retain top creative talent

and brings forward-thinking clients to Kansas City.

Ann serves as a Director on the AIGA National Board.

She was the Chair for the 2004 National AIGA

Gain Conference in New York. Ann also serves on

the national AIGA Brand Experience Board and is a

member of the editorial board of HOW.

DESIGN TEAM

Ann Willoughby

Anne Simmons

Deb Tagtalianidis

Paul Lefebvre

Ryan Jones

JUDGING TEAM

Ann Willoughby

Becky Harbrecht

Cathy Kouris

Chanda Fanolio

Deb Tagtalianidis

Hannah Stubblefield

Nate Hardin

Nicole Satterwhite

Ryan Jones

Stephanie Lee

WILLOUGHBY DESIGN GROUP OFFICE

WILLOUGHBY DESIGN BARN

Job no:82602.3 Title : RP_Brochure Design 8 Client : Provision

Scn :

#

175 Size : 228.6(w)279.4(h)mm Co : M8 O/P: CTP

Dept : DTP D/O : 23.10.04 (Job no:82602C1 D/O : 30.11.04 Co: CM8)

p224

Text Black

BOB8_224n.qxd/M8 30/11/04 04:43 PM Page 224

GEE+CHUNGDESIGNTHEDAVEANDALEXSHOWEATADVERTISING&DESIGNINCGRAFIKZDESIGSALTERBAX-

TERBANDUJODONKER&BROTHERSPENTAGRAMSFBURGARDDESIGNGROUPZUCCHINIDESIGNPTELTD-

BAUMANN&BAUMANNHANGER18CREATIVEGROUPHALLMARKLOYALTYEQUUSDESIGNCONSULTANTSPT

ELTDBERTZDESIGNGROUPBNIMARCHITECTSBBKSTUDIOHATTRICKDESIGNTHEPOINTGROUPSALTERB

AXTERRIONDONDESIGNGRAFIKZCARBONESMOLANAGENCYHOWRYDESIGNASSOCIATESWEYMOUTHD

ESIGNPERKSDESIGNPARTNERSMONSTERIMELDAAGENCYPOPCORNINITIATIVEHORNALLANDERSONDE-

SIGNWORKSINCEQUUSDESIGNCONSULTANTSPTELTDBAKKENCREATIVECOVOICEROYCROFTDESIGNJA-

SON&JASONELEMENTHORNALLANDERSONDESIGNWORKSPENTAGRAMDESIGNCFNAPABRUKETA&ZINIC

SALVAO’RENICKWEYMOUTHDESIGNGRAPHICULTURETHEPOINTGROUPINARIATANAGRAMPARTNERSHA

TTRICKDESIGNMARIUSFAHRNERDESIGNUSINEDEBOUTONSNO.PARKINGKAMPERBRANDSPERKSDESI

GNPARTNERSIMAGINETRACYDESIGNCOMMUNICATIONSBAILEYFRANKLINSOPHIEBARTHO&ASSOCIATE-

SPOMMESTUDIOCACAODESIGNHIPPOSTUDIOSAVASCEKICDESIGNLLOYDSGRAPHICDESIGNLTDLISKA+A

SSOCIATESINCMODELHARTGRAFIKDESIGNANDPARTNERSALTERPOPTOMATOKO

˘

SIRCDPWATTSDESIGNG

EORGETSCHERNYINCNESNADNY+SHWARTZHATTRICKDESIGNREDPATHFLIGHTCREATIVEVOICERUTGERS

UNIVERSITYNASSARDESIGNINARIAPERKSDESIGNPARTNERSCONCRETEDANIELLEFOUSHÉEDESIGNSTOR

MVISUALCOMMUNICATIONSINCMIRKOILICCORPMUSEUMOFFINEARTSBOSTONHAMMERPRESSUSINED

EBOUTONSPAULAKELLYDESIGNBNIMARCHITECTSGRETEMANGROUPHANGER18CREATIVEGROUPTR

ACYDESIGNCOMMUNICATIONSPERKSDESIGNPARTNERSSOPHIEBARTHO+ASSOCIATESIRONDESIGN

CDTDDESIGNDESIGNAHEADSAGMEISTERINCINSIGHTDESIGNCOMMUNICATIONSVINE360LOGOSBRA

NDSWAECHTER&WAECHTERWORLDWIDEPARTNERSKOLEGRAMNESNADNY+SCHWARTZKBDAWEY-

MOUTHDESIGNZIGZAGDESIGNLIQUIDAGENCYINCPENTAGRAMDESIGNTHEDAVEANDALEXSHOWHOR-

NALLANDERSONDESIGNWORKSINCWATTSDESIGNMAGMA[BÜROFÜRGESTALTUNG]&CHRISTIANERN-

STBUNGALOWCREATIVEDOPPIODESIGNBAUMANN&BAUMANNHIPPOSTUDIOFLIGHTCREATIVEÓBLAC

KLETTERDESIGNREDPATHHATTRICKDESIGNKOLEGRAMFUSZIONGREENZWEIGDESIGNPOULIN+MORRI

SINCBLUERIVERDESIGNALRDESIGNDUFFYSINGAPOREVESTIBULE.NETKATSUIDESIGNOFFICEHORNAL-

LANDERSONDESIGNWORKSELFENGEE+CHUNGDESIGNTHEDAVEANDALEXSHOWEATADVERTISING&DESI

GNINCGRAFIKZDESIGSALTERBAXTERBANDUJODONKER&BROTHERSPENTAGRAMSFBURGARDDESIGN-

GROUPZUCCHINIDESIGNPTELTDBAUMANN&BAUMANNHANGER18CREATIVEGROUPHALLMARKLOYAL-

TYEQUUSDESIGNCONSULTANTSPT ELTDBERTZDESIGNGROUPBNIMARCHITECTSBBKSTUDIOHATTRICK-

DESIGNTHEPOINTGROUPSALTERB AXTERRIONDONDESIGNGRAFIKZCARBONESMOLANAGENCYHOWRY-

DESIGNASSOCIATESWEYMOUTHDESIGNPERKSDESIGNPARTNERSMONSTERIMELDAAGENCYPOPCORN

INITIATIVEHORNALLANDERSONDESIGNWORKSINCEQUUSDESIGNCONSULTANTSPTELTDBAKKENCREAT

IVECOVOICEROYCROFTDESIGNJASON&JASON

ELEMENT

HORNALLANDERSONDESIGNWORKSPENTAGRA

MDESIGNCFNAPABRUKETA&ZINICSALVAO’RENICKWEYMOUTHDESIGNGRAPHICULTURETHEPOINTGRO

UPINARIATANAGRAMPARTNERSHATTRICKDESIGN

MARIUS

FAHRNERDESIGNUSINEDEBOUTONSNO.PARK

INGKAMPERBRANDSPERKSDESIGNPARTNERS

IMAGINE

TRACYDESIGNCOMMUNICATIONSBAILEYFRAN

KLINSOPHIEBARTHO&ASSOCIATESPOMMESTUDIO

CACAODESIGN

HIPPOSTUDIOSAVASCEKICDESIGNL-

LOYDSGRAPHICDESIGNLTDLISKA+ASSOCIATESINC

MODEL

HARTGRAFIKDESIGNANDPARTNERSALTERPO

PTOMATOKO

˘

SIRCDPWATTSDESIGNGEORGETSCHERNYINCNESNADNY+SHWARTZHATTRICKDESIGNRED-

PATHFLIGHTCREATIVEVOICERUTGERSUNIVERSITYNASSARDESIGNINARIAPERKSDESIGNPARTNERSCON

CRETEDANIELLEFOUSHÉEDESIGNSTORMVISUALCOMMUNICATIONSINCMIRKOILICCORPMUSEUMOFFIN

© 2005, 2011 by Rockport Publishers,Inc.

All rights reserved. No part of this book

may be reproduced in any form without

written permission of the copyright owners.

All images in this book have been reproduced

with the knowledge and prior consent of

the artists concerned, and no responsibility

is accepted by producer, publisher, or

printer for any infringement of copyright

or otherwise, arising from the contents of

this publication. Every effort has been

made to ensure that credits accurately

comply with information supplied.

First published in the

United States of America by

Rockport Publishers, Inc.

33 Commercial Street

Gloucester, Massachusetts 01930-5089

Telephone: [phone]

Fax: [phone]

www.rockpub.com

ISBN 1-59253-121-0

10 9 8 7 6 5 4 3 2 1

Design: Willoughby Design Group

Printed in China

Printed in Singapore

Job no:82602.3 Title : RP_Brochure Design 8 Client : Provision

Scn :

#

175 Size : 228.6(w)279.4(h)mm Co : M8 O/P: CTP

Dept : DTP D/O : 23.10.04 (Job no:000000 D/O : 00.00.03 Co: CM8)

p4

Text Black

Job no:8

Scn :

#

1

Dept : D

BOB8_004-007.qxd/M8 30/10/04 12:09 PM Page 4

Digtial edition: 978-1-61059-307-6

Hardcover edition: 978-1-5925-3121-9