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Thank you to all the designers who submitted work for this book.
And our utmost appreciation and enduring admiration to
Julia, Martin, Guto, and Dave for sharing their work and
thoughts on brochures and brochure design.
Unending gratitude to Jonathan and Winnie for shooting
the brochures with us—your talents far exceeded our needs,
but the results far exceeded our expectations.
This book is dedicated to Ellis, Smith, Nova, Orin, Gianni, Stella,
and Katrina who hold the future of everything.
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006 Semiotik Booklet
804© Agentur für visuelle Kommunikation
007 CCA Undergraduate Viewbook
2011–2012
Aufuldish & Warinner
008 SWA 2011 Wish Book
Aufuldish & Warinner
009 Vista
Aufuldish & Warinner
010 Mai Venga Il Mattino 7 Festival
Internazioinale Di Letteratura Chiasso
CCRZ
012 Guidewire
C2 Group LLC
013 De Hallen Haarlem series
Cobbenhagen Hendriksen
014 Curious Work
Curious
015 For every shot a story.
Design Ranch
016 Nufangle
Design Ranch
018 The Collection—Emigre Type Library
Emigre
019 Historia—Emigre Type Library
Emigre
020 Society of Graphic Designers of Canada
Annual Report
Foundry Communications
022 Glifo promo
Glifo Associati s.c. (Milano, Italy)
023 Gazifère
Gontran Blais Design
024 Hatch 2011 Easter Egg Coloring Kit
Hatch Design
025 Hatch 2010 Easter Egg Coloring Kit
Hatch Design
026 In brief.
hat-trick design
030 Working in partnership:
Reaching ve by fteen
hat-trick design
031 Sweet Spot/Bridgewater Emeryville
Hutner Descollonges
032 Compagnie L’Enterprise
Johann Hierholzer
033 Compagnie Les Carboni
Johann Hierholzer
034 Southern Exposure/Oct. 2011–Jan. 2012
MacFadden & Thorpe
035 Dreams Made Real
MacFadden & Thorpe
038 New Directors/New Films
Department of Advertising of Graphic
Design, The Museum of Modern Art
039 Exhibitions/Films/Programs series
Department of Advertising of Graphic
Design, The Museum of Modern Art
042 MoMA Teens series
Department of Advertising of Graphic
Design, The Museum of Modern Art
046 Cesar Rubio Photography Promo
Public
047 Sidecut Restaurant in-room
promotional brochure
Public
048 Coalesse brochure series
Tolleson
052 Armando Museum Bureau
Vanessa van Dam
053 A Story of Sustainability
VSA Partners, Inc.
054 2010 Faculty Catalog
The Ofcial Ofce of Art Director and
Designer: W. Anthony Watkins
055 Chromolux m-real
Zinnobergruen gmbh
056 A Photo Log
Shout Design Associates
057 California College of the Arts
Graduate Studies
Noon
sm all
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Title: Semiotik Booklet
Firm: 804© Agentur für visuelle Kommunikation
Art Directors: Oliver Henn, Helge Rieder,
Carsten Prenger
Designers: Carsten Prenger,
Sebastian Hähnlein
Client: 804©
Printer: Alphaprint, Duesseldorf
Method: 4 color
Fonts: Skolar, Taz III
Designer’s Statement:
The 804© thematic booklets cope with differ-
ent areas of communication design short and
to the point. Theory and methodology of each
topic are complemented by examples, anec-
dotes, and case studies from everyday practice.
This makes the booklets interesting for such cli-
ents who would like to get an easy introduction
to the complex topics. Thematic booklets about
the naming process, semiotics, and wayfinding
have already been published in this series.
The Naming Booklet enables the reader to dive
into the subject matter of name finding.
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Title: CCA Undergraduate Viewbook
2011–2012
Firm: Aufuldish & Warinner
Designer: Bob Aufuldish
Client: California College of the Arts
Client Industry: Education/Academia
Printer: American Web
Method: Web offset
Fonts: Edideic Modern, Eidedic Neo by
Rodrigo X. Cavazos
Photographers: Karl Petzke, Navid Baraty
Editor: Lindsey Westbrook
Writer: Alexis Raymond
Designer’s Statement:
The viewbook highlights key messages about
the college’s mission and values and has
information about majors, alumni, and student
profiles. The design is visually dense to give an
impression of the energy and vibrant culture
of CCA.
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