Chapter 5 Executive Sales Dashboard

Executive software license sales dashboard.

Dashboard Designer: The dashboard designer wishes to remain anonymous.

Note that product names and company names have been changed.

Scenario

Big Picture

You are a sales manager and want to know how you and the sales team have been performing this quarter. You want to be able to see, at any time during the quarter, exactly how total sales for that quarter compare to any previous quarter. You need to be able to see the overview for the whole business and also filter down to individual product lines or regions.

Specifics

  • How are we doing this quarter?
  • How is this quarter compared to last quarter and the same quarter last year?
  • Are we on track to beat the previous quarter? Are we on track to beat the same quarter last year?
  • What are the most recent transactions?

Related Scenarios

  • Product managers would want to compare cumulative sales of different products launched at different times. Even though you launched Product X last year, did it sell quicker than Product Y, which you released this year?
  • Social managers might want to measure how viral their campaigns were. Which campaigns got the most hits the most quickly? Which ones had the most longevity?
  • Event organizers tracking registrations to recurring events would use a dashboard like this to see if their ticket sales are above or below target compared ...

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