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Coaching as an Employee Development Strategy

BY JENNIFER WHITCOMB

In the past, organizations engaged executive coaches to help fix undesirable behavior. Today, coaching is seen in a more positive light and is more about creating an opportunity to develop and enhance the performance of high potentials. In some organizations coaching is so highly valued and perceived as a perk that executives feel they are missing out if they are not given the chance to work with an executive coach.

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching can be considered a just-in-time, immediate activity ...

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