CHAPTER1
THE BIG FISH PRESENTATIONS PROCESS
WHAT DEFINES AN EXPERIENCE?
Plans are of little importance, but planning is essential.
—WINSTON CHURCHILL
When you hear the word “experience,” what comes to mind? A concert where people are screaming their lungs out? A sporting event where fans are cheering for their team? A performance by a group like Cirque du Soleil?
All these definitely would qualify as an experience because all offer something ...
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