CHAPTER1

THE BIG FISH PRESENTATIONS PROCESS

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WHAT DEFINES AN EXPERIENCE?

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Plans are of little importance, but planning is essential.

—WINSTON CHURCHILL

When you hear the word “experience,” what comes to mind? A concert where people are screaming their lungs out? A sporting event where fans are cheering for their team? A performance by a group like Cirque du Soleil?

All these definitely would qualify as an experience because all offer something ...

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