CHAPTER2

CONTENT

Images

Words have incredible power. They can make people’s hearts soar, or they can make people’s hearts sore.

—DR. MARDY GROTHE

The foundation of every presentation is its content. It can have the best transitions, highest-quality pictures, and most intricate, visually stunning design; however, if it says nothing, it will achieve nothing. You’re presenting for a reason: you’re trying to communicate something. Your content is what your audience is going to latch on to and remember. It’s your big idea, your message, your approach.

You’re going to be in a roomful of people, with their own opinions and perspectives. You have to make ...

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