CHAPTER4

DELIVERY

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Speech is power: speech is to persuade, to convert, to compel.

—RALPH WALDO EMERSON

We’ve discussed the importance of great design, but what else makes a presentation worth not only watching but also remembering? Is it the topic? Yes. Is it the message? Yes. Is it how the presentation makes the audience feel? Yes. Do people walk away feeling they learned something? Do they want to tell their friends and coworkers about it? If they do, it’s because the presentation was delivered to them in an emotional, impactful way. The presenter appealed to them, made them feel something, and instilled his message within them.

How?

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