CHAPTER5

PRESENTING AN EXPERIENCE

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Nothing ever becomes real till it is experienced.

—JOHN KEATS

How would you define an experience?

Is it the physical space around you? Is it the sights, sounds, and smells that you take in and remember? Is it the people you’re with? Or is it something more?

When we say we believe in creating an experience, we’re talking about the feeling people get when an idea resonates with them.

When you share your ideas with an audience, your goal isn’t simply to give them a set of talking points. A piece of paper can do that. You’re not there just to show them pretty pictures and ramble on so you can hear your own ...

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