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The Big Miss
book

The Big Miss

by Zhecho Dobrev
August 2022
Beginner to intermediate
220 pages
5h 42m
English
Business Expert Press
Content preview from The Big Miss

CHAPTER 1

The Nagging Questions

Hands up if you think relationships are important in business! Every time we ask this question, we see a forest of hands up in the air. But exactly how important are relationships when you compare them to product quality, price, ease of use, customer service, account management, or self-service capabilities? We set on several-month-long research to find out the answer to this and other nagging questions … but first some background.

Antonio Damasio’s Research

For most of 20th century, the predominant thinking was that people are mostly rational and make sound decisions. At the same time, emotions such as fear, hatred, or affection were seen as the reasons why people deviate from rationality. As such, emotions were ...

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Publisher Resources

ISBN: 9781637422571