Hands up if you think relationships are important in business! Every time we ask this question, we see a forest of hands up in the air. But exactly how important are relationships when you compare them to product quality, price, ease of use, customer service, account management, or self-service capabilities? We set on several-month-long research to find out the answer to this and other nagging questions … but first some background.
Antonio Damasio’s Research
For most of 20th century, the predominant thinking was that people are mostly rational and make sound decisions. At the same time, emotions such as fear, hatred, or affection were seen as the reasons why people deviate from rationality. As such, emotions were ...
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