CHAPTER 3

Evidence From Independent Research

Our relationships are stronger when we perceive that our partners are responsive to us.

Professor Harry T. Reis

Similar to how when you are looking to buy a car in a given color (say a green Subaru) and suddenly you start to see these cars all over the place (a hint, their numbers haven’t increased magically overnight, just you notice them more), after I completed the analysis of our database and especially after I started thinking about writing this book, I started to come across other pieces of research that align with my findings. Behavioral science may call this “Baader-Meinhof phenomenon”. It’s named after a militant West German terrorist group, active in the 1970s. It was, however, in 1994 ...

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