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The Big Miss
book

The Big Miss

by Zhecho Dobrev
August 2022
Beginner to intermediate
220 pages
5h 42m
English
Business Expert Press
Content preview from The Big Miss

CHAPTER 5

Practice 1

Aim Your Design on Building an Emotional Connection and a Feeling of a Relationship With Customers

Managers should be asking themselves what they would do differently if they were to charge admission

—Joseph Pine II and James Gilmore

The evidence is vivid! Emotional attachment is the key driver of business value and yet organizations are not pursuing it with a systematic approach. In this chapter, we will share some frameworks and tips about how organizations can have a systematic approach to designing an emotionally engaging experience.

Design for Emotion

Doug Dietz’s eyes fill up with tears every time he talks about one of the most emotional moments in his professional life. Doug Dietz is an industrial designer, working ...

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Publisher Resources

ISBN: 9781637422571