Aim Your Design on Building an Emotional Connection and a Feeling of a Relationship With Customers
Managers should be asking themselves what they would do differently if they were to charge admission
—Joseph Pine II and James Gilmore
The evidence is vivid! Emotional attachment is the key driver of business value and yet organizations are not pursuing it with a systematic approach. In this chapter, we will share some frameworks and tips about how organizations can have a systematic approach to designing an emotionally engaging experience.
Design for Emotion
Doug Dietz’s eyes fill up with tears every time he talks about one of the most emotional moments in his professional life. Doug Dietz is an industrial designer, working ...
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