August 2022
Beginner to intermediate
220 pages
5h 42m
English
Content preview from The Big Miss
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Aim Your Brand at Making an Emotional Connection
People are moving from buying from to buying into
—Mary Portas
As we mentioned in Chapter 8, after we found that Emotional attachment is the biggest driver of value for businesses, I then reanalyzed the data to find which of the traditional touchpoints have the biggest effect on Emotional attachment. First was Customer service with 21 percent, while second came Brand & advertising with 19 percent (see Table 8.1). This shows that through the brand and through advertising, organizations can form an emotional attachment with customers.
Of course, we did not discover America here. In Psychology Today, Peter Noel Murray, PhD, highlights four studies of the role of emotion in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.