CHAPTER THREE

More Open (and Smarter)

There’s Nowhere to Hide

During the 15th hole of the second round of the 2013 Masters golf tournament, Tiger Woods hit his third shot into the water. He then took his “drop,” placing the ball near where he had entered the hazard, and continued playing, just three shots out of the lead. What happened next was a first for professional sports.

A knowledgeable fan, a part-time golf tournament official, was watching on TV. He noted that Woods had broken an obscure rule on how you drop the ball and texted in his concerns. Officials penalized the world’s most famous athlete two strokes, placing him just out of contention (he finished in fourth). Some commentators believe the call actually kept Woods from being disqualified ...

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