The Big Pivot

CHAPTER FOUR

A New Mind-Set

Principles and Hurdles

The stark picture outlined in the preceding chapters should motivate us to get moving. But before acting, we need a new mind-set that aligns with this hotter, scarcer, more open world. Making the Big Pivot will require companies and executives to leave behind old, preconceived notions about how business deals with social and environmental challenges.

This Is Not Philanthropy

First, we need to stop asking the increasingly surreal question “What’s the business case?” The word sustainability means, by definition, the ability to keep doing what you’re doing. So why must we justify investing in initiatives that allow us to continue operating? Or in strategies that drive innovation and create lower-risk, ...