AFTERWORD

Thank you for picking up this book. I wanted to provide a quick perspective on the approach of the book, offer some information about my working relationships with some of the companies discussed, and answer some key questions that may come up.

Length and Approach

The era of the comprehensive “doorstop” book may be coming to a close. The amount of information coming into our lives is only expanding. So the burden is on any writer to cover issues that require some depth and contemplation and to do so as quickly as possible to respect the reader’s time.

I’ve attempted to summarize the key points within some very large ideas (like the brutal math of climate change) and strategies (such as how companies can fight the short-termism that ...

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