CHAPTER FOUR
DISCOVERING YOUR PURPOSE
Week 4
The most important part of the Design phase of The Stretch is discovering your purpose and your Dream’s purpose. Your purpose is the answer to the question, “Why are you doing this?” Your Dream’s purpose should be the primary driver of your vision, its reason for existence. It might be grounded in love, passion, or your desire to change the lives of others. Without a solid purpose, your vision won’t withstand the challenges of a fast-changing world, and you’ll be much more likely to abandon it at the first sign of obstacles. But when your idea is grounded in a purpose bigger than what you can see today, you’ll attract like-minded Dreamers to your cause. Your purpose will help you build your brand. ...
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