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Chapter 7

Are You in It to Win It?

Advantage and Activity

Just how badly do you need to win? What is it you’re playing for? Prestige? Money? Status? Making the world a better place?

It’s not always easy to answer these questions honestly because of the assumptions associated with each response about the kind of person you are. This is especially true if you grew up in a family or a culture that has strict dictates about the rewards you should seek and frowns on striving only for personal gain.

The Birkman can shed light on your real reward motivation—what is called your Need for Advantage—in a way that is nonjudgmental. Your Birkman result, ...

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