3
CHALLENGING OUR CERTAINTY
A revolution in project work has exploded over the last decade. Companies now create products in radically different ways than before. Instead of dedicated teams mustered to achieve reasonable goals, cross-functional, highly technical, fast-time-to-market– driven teams are common. Product requirements have shifted away from a definite set toward an indefinable one. Not surprisingly, product-development teams now disappoint more often than they deliver. Many more projects fail to satisfy their sponsors’ expectations than ever satisfy them.
Most project traditions persist in spite of these fundamental changes. Most companies expect project managers to control these projects the way they controlled simpler projects ...
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