Index

 

  • A (Atlantic Alternative). See also CO-J-A-C theory of brand evolution
  • Abercrombie & Fitch
  • Absolut vodka
  • Absolute luxury
  • Accessible “core” luxury items
  • Adidas
  • Aelia
  • Aesop
  • Affordable luxury items
  • The Age of Parasite Singles (Yamada)
  • Ahrendts, Angela
  • Air pollution
  • Aldo
  • Alfred Dunhill. See Dunhill
  • Ali, Muhammad
  • Amazon
  • American consumers. See United States
  • American Girl
  • American Tourister
  • AmorePacific group
  • Anta
  • Anti-corruption policy (China)
  • Apparel. See also specific brands
    • Chinese brands
    • fast fashion retailers. See also Fast-moving fashion and consumer goods
    • gifting
    • market entry, low barriers to
    • outlet stores. See also Outlet stores
  • Apple
    • Beats by Dre
    • brand building
    • as competitor for luxury talent
    • in Hong Kong
    • and luxury competition
    • strategic partnerships
    • warranties, apology to China for
  • Armand de Brignac (Ace of Spades)
  • Armani
  • Arnault, Bernard
  • Arnault family
  • Art, Chinese contemporary
  • Asian Tigers. See also Hong Kong; Singapore; South Korea; Taiwan
  • Asics
  • Asprey
  • ATMs in China
  • Aubry, Martine
  • Audemars Piguet
  • Australia
  • Avatars. See also individual avatars
    • described, xix–xxiv
    • and mass-lux pyramid, xix
    • and true luxury
  • Azar, Karim

 

  • Bacardi group
  • Baidu
  • Baiju
  • Bailey, Christopher
  • Bailian Group
  • Balenciaga
  • Banana leaf parable
  • Beats by Dre
  • Belin, Francis
  • Bell & Ross
  • Bella Vita mall
  • Belle
  • Berluti
  • Bicester Village
  • Bieber, Justin
  • Billboards
  • Biostime
  • Blancpain
  • Blum Leon
  • Bo Xilai
  • Body Shop
  • Bono
  • Boots
  • Bottega Veneta
  • Bowie, David
  • Brand advertising
  • Brand ambassadors
  • Brand building ...

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