March 2014
Beginner to intermediate
304 pages
6h 27m
English
book
The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition
by Jennifer Sondag, Matthew Winkler
Content preview from The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition
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Chapter 7Headlines
Successful headlines get inside the minds of readers and have one or more of these five elements:
- Surprise
- What’s at Stake
- Names That Make News
- Conflict
- Conflict Resolution
Every well-reported story has these elements, so it makes sense that a successful headline delivers the essence of the surprise. The more surprising the combination of words, especially the first four, the easier it is for readers to recognize news. When readers see a combination of words they can’t remember seeing before, they’re more willing to be enticed. A headline with none of these elements risks having the fewest readers.
Writing headlines must be as much an exercise of skill and judgment as any four-paragraph lead. The best are graceful, precise ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.