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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 8Covering News

Bloomberg News is committed to providing the most complete perspective on events in a compelling, easy-to-understand style.

To succeed, we update stories when there is more to report. This means inserting comments from people who weren’t available earlier in the day. It means providing the latest information about security, currency and commodity prices, and any other relevant details after examining documents.

Reporters need to send each update as soon as they have enough additional information to tell a more complete story. Once the first version of a story is published, they should begin improving it with better quotes, anecdotes, details and word choices. The first lead written in five minutes on a breaking story ...

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