Chapter 13The Data Advantage

Journalists at Bloomberg News not only write stories, they have inspired and developed at least 22 of the most-used functions on the Bloomberg terminal. These tools help fulfill Bloomberg’s commitment to being the most influential news and data source for the people with the most at stake in any asset.

Until Michael Bloomberg introduced the terminal to financial professionals in 1982, no media company had considered compiling data on all U.S. government debt obligations and providing instant access to them. A keystroke called up the best context and perspective to anyone seeking the most rigorous assessment of the bond market’s relative value.

He went on to create Bloomberg News in 1990 with the goal of being first ...

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