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The Bloomberg Way: A Guide for Reporters and Editors, 13th Edition by Matthew Winkler, Jennifer Sondag

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Chapter 14Five Easy Pieces

For people with the most at stake, no story is complete without some reporting of the relationship between markets, economies, government, industries and companies. These five pieces provide the context and perspective necessary to comprehend the meaning of events.

The latest economic figures become more understandable when our reporting includes examples about the relevant markets, companies and government initiatives. Stories about companies and markets are more meaningful when the narrative consists of anecdotes about the economy, industries and government.

Including these pieces in stories, with varying degrees of emphasis, is essential to providing the most influential news. The following example includes each ...

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