O'Reilly logo

The Blue Line Imperative: What Managing for Value Really Means by Kevin Kaiser, S. David Young

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter One

What Is Value?

“Oh Happiness! our being's end and aim!”

– Alexander Pope, English poet, 1688–1744, An Essay on Man, Epistle 4

What does the word “value” mean to you? In a business context, perhaps you define it as your company's share price, or the book value on your corporate balance sheet. If you're a marketer, you may think of it in terms of market share or customer satisfaction. As a parent, spouse, friend, or shopper, you may consider it a measure of something decidedly more personal.

With so many competing notions of value, and with the temptation to interpret value as whatever notion is most convenient for us at the time, how can anyone confidently talk about “managing for value”?

In the pages that follow, we offer a perspective ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required