The Blue Line Imperative: What Managing for Value Really Means

Preface

The effort to write this book began with a conversation we had years ago about the difficulty of teaching business school participants what it means to “manage for value.” In our view, this topic incorporates four essential elements: (1) What is value?; (2) Why is it important?; (3) If it's so important, why aren't managers already doing it?; and (4) How can we help managers to do it? The more time and energy we spent trying to explain, the more we realized that none of these questions has a simple answer. As we developed the material to support these efforts, and as we delivered that material to an increasing number of participants, we received more and more requests for book recommendations that would summarize the increasingly broad-thinking ...