CHAPTER 4
THE RIGHT HEMISPHERE: HARNESSING CREATIVITY
It never dawned on anybody that it was a decision between digital and analog. And once you get there, you have to think, when did analog ever win?
—Joe Hogan, CEO of Align Technology
Popular mythology suggests that innovative ideas require a sudden flash of insight: a “light bulb moment” when your brain clicks on and illuminates a radical vision—such as for a phone that doubles as a computer, a better way to search the Web, or a theory of gravity (granted, Newton required the assistance of a serendipitous apple). In fact, the cliché of the light bulb moment was dismissed by no less a brilliant thinker than Thomas Edison, the actual inventor of the light bulb, who is credited with the aphorism ...
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