July 2021
Intermediate to advanced
272 pages
7h 34m
English
book
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
by Robert Siegel
Content preview from The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
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CHAPTER 7
THE INNER EAR: BALANCING OWNERSHIP AND PARTNERSHIP
When we started talking to [supermarkets], we realized that there were more and more ways to partner with them. . . . And we saw Instacart becoming more and more the retailer’s best friend.
—Apoorva Mehta, founder and CEO of Instacart
Companies must constantly make decisions about what they should develop internally and where they should partner externally. This has become even more complicated as digital competencies become core to products and services that have a physical component, and often the companies that make these solutions do not have a strong digital DNA. Yet, outsourcing digital solutions can become an existential problem as these skills become more important to the value ...