Book description
E-commerce and the pandemic have disrupted brick-and-mortar retail, but new research shows an opportunity for culturally rich brands to leverage in-person shopping to build loyalty. When it comes to items like high-end watches, wine, and designer clothes, customers still want shops where they can immerse themselves in a brand’s culture and learn more from knowledgeable employees. The authors discuss winners and losers in traditional retail and how stores might transform to meet customer needs.
Product information
- Title: The Brand Advantage That Will Lure Shoppers Back to Stores
- Author(s):
- Release date: July 2021
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT63103
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