The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity

Acknowledgments

It is difficult to know where to start in acknowledging the contributions of so many individuals who have helped make this book a reality. Most important, though, is that this book would not have been possible without the generosity of more than one hundred individuals, engaged in some way with brand in the nonprofit sector, who enthusiastically gave their time, insights, and suggestions, sharing their stories and experiences with us between 2010 and 2012. Some of these contributors are highlighted in the book, but many, whose input was equally important, particularly in the early phase of the development of the brand IDEA framework, are not. Although they are too numerous to list individually, we are deeply indebted to everyone ...