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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity by Julia Shepard Stenzel, Nathalie Laidler-Kylander

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Conclusion: You Can Do It!

This book has articulated a number of important concepts that we hope will help nonprofits, and the people who work with them, manage their brands more effectively and increase their impact. In this conclusion, we attempt to describe what an organization that is successfully implementing the brand IDEA looks like and offer some final recommendations for how individuals in various roles might use the brand IDEA.

Using the Brand IDEA

The brand IDEA is a framework to think about brand and a guide for building and managing a brand. We see it as both a diagnostic tool for determining whether an organization is managing its brand effectively and a prescriptive model to guide organizations in their brand management efforts. ...

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