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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity by Julia Shepard Stenzel, Nathalie Laidler-Kylander

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Praise for The Brand IDEA

The Brand IDEA is an insightful articulation of the centrality of brand and brand management in the nonprofit sector. Any organization that depends on partnerships, stakeholders, governments, employees, donors or any other type of relationship, should manage its brand proactively. The Brand IDEA is a much-needed and valuable resource for all who work in the nonprofit sector.”

—Rob Garris, managing director, Rockefeller Foundation

“Strategic and thoughtful, this work establishes a provocative branding framework for nonprofit organizations in a challenging social media world. It makes the powerful case, and offers a clear road map, for identity alignment that is stakeholder-centered and mission-driven.”

—Ray Offenheiser, ...

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