The Brand Strategy Canvas: A One-Page Guide for Startups

© Patrick Woods 2020

P. WoodsThe Brand Strategy Canvashttps://doi.org/10.1007/978-1-4842-5159-1_2

2. Overview of the Brand Strategy Canvas

Starting with a Blank Canvas

Patrick Woods¹ 

(1)

San Francisco, CA, USA

 

Okay, we now understand the difference between strategy and execution and why strategy matters, but how do you actually do strategy? How do you lay the groundwork so that your team has those powerful heuristics for making smart decisions?

I spent several years in an advertising agency, where I had a front seat to the creative process of some of the best strategic thinking I’ve ever seen. The creative directors, copywriters, and other strategists combined insights from research with creative intuition to generate ideas that moved minds and industries. ...