Every time you sit down to create content for your company, how do you know what to say? What big ideas should you try to communicate to your audience? Without a strategy, you probably haven’t actually known how to answer those questions, but that’s all about to change.
You’ve finally made it to the bottom of the canvas, arriving at the most execution-oriented portion of the process: the key messages.
Defining a few keys messages will help you and your team begin determining what specifically your strategy means for the real world, from web ...
