Way back in Chapter 1, we talked about the baby pigeon problem, which describes how most branding advice for startups rely on the example of giant companies but don’t provide tangible guidance for those of us who are just starting out.
For early-stage founders, the question has always been, “What is the path from your startup’s birth to a powerhouse brand?”
After completing a few versions of the canvas, I hope you now have a firmer grasp on the mysteries of branding, and that you see that, at its core, brand strategy boils down to a series of deliberate ...
