August 2014
Intermediate to advanced
272 pages
5h 45m
English
book
The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
by John Elkington, Jochen Zeitz, Sir Richard Branson
Content preview from The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
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Conclusion
Get Ready to Break Through
Today's capitalistic economic systems have deep structural flaws that most national governments are ill-equipped to tackle. Thoughtful business leaders, including The B Team, acknowledge that it is time to change the rules of the game—and the cultural context in which key choices are made. They know that doing so represents an immense challenge, not least because the system is composed of manically intertwined economic, social, environmental, technological, and governance strands.
Nevertheless, they are part of a developing consensus that business must become an effective force for system change. One reason: business can experiment and scale solutions in ways—and at a pace—that most governments cannot. ...
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