SEO n. S-E-O 1. Abbreviation for “search engine optimization.” 2. The process of maximizing the amount of visitors to your website by making sure the site shows up high on the list of results returned by a search engine.

BS Definition: The equivalent of trying to climb to the top of an ever-growing mountain, knocking away your competitors, and screaming, “Hey! Look at me! Look at me!” at the same time.

Origin: Today, SEO is perhaps the holy grail for digital- and content-marketing professionals, and although there’s some debate over who exactly coined the term, the rock band Jefferson Starship is (oddly) involved in the most commonly accepted ...

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