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The BS Dictionary
book

The BS Dictionary

by Bob Wiltfong, Tim Ito
April 2020
Intermediate to advanced content levelIntermediate to advanced
340 pages
8h 38m
English
Association for Talent Development
Content preview from The BS Dictionary

SEO n. S-E-O 1. Abbreviation for “search engine optimization.” 2. The process of maximizing the amount of visitors to your website by making sure the site shows up high on the list of results returned by a search engine.

BS Definition: The equivalent of trying to climb to the top of an ever-growing mountain, knocking away your competitors, and screaming, “Hey! Look at me! Look at me!” at the same time.

Origin: Today, SEO is perhaps the holy grail for digital- and content-marketing professionals, and although there’s some debate over who exactly coined the term, the rock band Jefferson Starship is (oddly) involved in the most commonly accepted ...

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Publisher Resources

ISBN: 9781950496174